PET Foundations
PET Foundations

'Members Only' Materials

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General

Key Skills of an Effective PET Marketer
Vital Signs of a Successful PET

Links

Brian Madison Recording from 10/02/08
Dr. Blodgett Recording - How to Mrkt PET/CT
Dr. Waxman's Recording - 2/25/08
Key Skills of an Effective PET Mktr Recording
Role of PET CT in breast K Berger recording
Role of PET/CT in Lymphoma Mktg Forum

Presentations

Key Skills of an Effective PET Marketer
Marketing PET (ppt)
Marketing PET Video (zip)
Mkt PET CT Role in Rad Plan (ppt)
Mkt PETCT Role in Rad Plan(zip)
Mktg PET in Breast Ca (ppt)
Mktg PET in Breast Ca Video (zip)
Mktg PET in Heart/Brain (ppt)
Mktg PET in Lung Ca (ppt)
Mktg PET in Lung Ca Video (zip)
Mktg PET in Lymphoma (ppt)
Mktg PET in Lymphoma Video (zip)
Mktg to Referring Phys (ppt)
Mktg To Referring Phys Video (zip)
NOPR Mktg Cancer Sites (ppt)
NOPR Mktg Cancer Sites (zip)
Vital Signs of a Successful PET Practice (ppt)

Marketing Forum

Accelerating Practice Growth

Provided exclusively for Cardinal Health PET Customers

The PET Marketing Forum is a web-based program targeted to Cardinal Health PET customer marketing teams. The goal is to maximize the effectiveness of the imaging center staff to market and grow PET volumes through the use of proven methods and tools.

Fall Series registration is open! Register Now!

Dr. Michael Kipper of the University of California at San Diego!

The Fall 2009 series focuses on the perspective of the interpreting physician. This season we asked a top luminary PET physician to provide the insight and expertise to make your PET interpreting physician the “PET Champion” in your center. Dr. Michael Kipper, an associate clinical professor of radiology at the University of California at San Diego, is actively involved with growing the PET business and advancing the field through his research and teaching milestones. The program will consist of a 60 minute Webinar that can be experienced from the convenience of your own conference room or office.

Date Title Presenter Time
November 10, 2009 (Tuesday) The importance of a PET Champion in a PET Center Dr. Michael Kipper

3 pm Eastern
2 pm Central
1 pm Mountain
12 pm Pacific

Click here to Register Now!

Meet your featured presenters

Michael S. Kipper.

Associate clinical professor of radiology - University of California at San Diego

Michael S. Kipper, M.D. is actively involved with clinical PET and growing patient volumes in multi-speciality practices. He established one of the first mobile systems in the United States and is experienced in outpatient PET, hospital-based imaging, research, teaching and consulting. In one center, he grew the number of PET studies from 14 per month to more than 80 per month in less than one year. Dr. Kipper is involved in many professional societies, including the Society of Nuclear Medicine, the Academy of Molecular Imaging, the American Society of Cardiology and many other educational venues with his colleagues in Internal Medicine and Endocrinology. He also has published more than 30 peer-reviewed journal articles, multiple book chapters and most recently, co-authored the Clinical Atlas of PET imaging.

With years of experience in private pratice and clinical PET, Dr. Kipper has devoted a significant amount of time to teaching, earning the Outstanding Clinical Teacher award at UCSD a total of four times. He is a reviewer for numerous medical journals and chairs one of the few community-based Radioactive Drug Research Committees in the United States. Dr. Kipper received his medical degree from the University of California at Los Angeles in 1971. Subsequent training included a residency in Internal Medicine, fellowship in Endocrinology and fellowship in Nuclear Medicine. He is presently an associate clinical professor of radiology at UCSD.

 

PET Foundations