


In
order to properly evaluate the success of your PET program, measurable
data needs to be gathered to support any subjective assessment. Cardinal
Health makes this easy for you with our Department Management
System, a powerful results tracking system that generates reports to summarize
your progress on increasing patient volume, and to assess your facility’s
marketing and educational efforts. Monthly reports can clearly indicate
under-served patient populations, and help identify where educational
efforts are most needed.

Because every physician will have a different
perception on the clinical value of PET, it is important to target your
messages to a specific physician specialty, and represent the clinical
benefits of each disease state as it applies to a particular specialist.
Using Cardinal Health's Department Management System, PET facility marketing
representatives can generate reports to track which referring specialty
groups are under-referring,
and in
which disease states, so that you can focus on additional efforts to
help achieve your desired results.

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