




New Center Market Introduction for PET and PET/CT
Increase
awareness of your new PET and PET/CT center in the medical community
and general population with these helpful marketing tools that can easily
be customized with your center’s information and logo:
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Marketing Plan with
Action Timelines —
Comprehensive
action plan
with suggested tools and timelines. |
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Clinical Press Release — To build referring physician and
patient awareness. |
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New Center Direct Mail Announcements —
To generate physician
interest. |
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Personal Referring Physician Letter Template —
To initiate
new physician
relationships and articulate clinical value. |
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Open house invitation —
To encourage action from your referrers. |
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Speakers Event Invitation —
To sustain contact and consistent
messaging. |
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Referring Physician Tool Kit for PET and PET/CT
Simplify the referral process with clear, clinical
information for patients, accurate reimbursement information for scheduling,
and more:
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Patient Brochure —
Patient information to prepare for a PET scan. |
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Patient Scheduler (Coverage
Criteria) —
A quick reference guide for the scheduling
office of the referrer and the PET center to
assure the appropriate criteria have been met
for Medicare payment. |
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Prescription Pad —
A PET prescription pad for key indications. |
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Sample Dose Program —
Cardinal Health provides a limited number of
no-charge unit doses of FDG to facilitate “try-and-see” scans
for new referrers. |
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Indication and Specialty Specific Referrer Education
PET Foundations can maximize your effectiveness in educating your referral
base with:
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PET Perspectives Brochures —
Multi-specialty expert patient care teams define
when PET is appropriate for lung cancer, lymphoma, colorectal and
breast cancer. |
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Diagnostic Algorithms—
Help define when to use PET in the management of specific diseases. |
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Case Studies —
Demonstrate how PET and PET/CT can impact patient management. |
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Printed References —
Comprehensive listing of over 200 clinical references
that clearly demonstrate the clinical impact of PET and PET/CT, including
many from leading oncological and surgical journals, sorted by
publication date and indications. |
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Electronic Expert Perspectives
Improve the effectiveness of calls to referring physician offices with multi-media
presentations delivered in the language of the referring physician specialty.
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Expert Voices —
Short CD-Rom-based video
clips for each disease state and each specialty. |
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Perspectives on PET Videos —
A separate overview of the clinical importance
of PET for each disease
state, integrating all the perspectives of a multi-specialty
patient care team.
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