New Center Market Introduction for PET and PET/CT
Increase awareness of your new PET and PET/CT center in the medical community
and general population with these helpful marketing tools that can easily be customized with your center’s information and logo:

Marketing Plan with Action Timelines — Comprehensive action plan with suggested tools and timelines.   Clinical Press Release — To build referring physician and patient awareness.    New Center Direct Mail Announcements — To generate physician interest.   Personal Referring Physician Letter Template — To initiate new physician relationships and articulate clinical value.   Open house invitation — To encourage action from your referrers.   Speakers Event Invitation — To sustain contact and consistent messaging.

Referring Physician Tool Kit for PET and PET/CT
Simplify the referral process with clear, clinical information for patients, accurate reimbursement information for scheduling, and more:

Patient Brochure — Patient information to prepare for a PET scan.   Patient Scheduler (Coverage Criteria) — A quick reference guide for the scheduling office of the referrer and the PET center to assure the appropriate criteria have been met for Medicare payment.    Prescription Pad — A PET prescription pad for key indications.   Sample Dose Program — Cardinal Health provides a limited number of no-charge unit doses of FDG to facilitate “try-and-see” scans for new referrers.

Indication and Specialty Specific Referrer Education
PET Foundations can maximize your effectiveness in educating your referral base with:

PET Perspectives Brochures — Multi-specialty expert patient care teams define when PET is appropriate for lung cancer, lymphoma, colorectal and breast cancer.   Diagnostic Algorithms— Help define when to use PET in the management of specific diseases.    Case Studies — Demonstrate how PET and PET/CT can impact patient management.   Printed References — Comprehensive listing of over 200 clinical references that clearly demonstrate the clinical impact of PET and PET/CT, including many from leading oncological and surgical journals, sorted by publication date and indications.

Electronic Expert Perspectives Improve the effectiveness of calls to referring physician offices with multi-media presentations delivered in the language of the referring physician specialty.            Expert Voices — Short CD-Rom-based video clips for each disease state and each specialty.   Perspectives on PET Videos — A separate overview of the clinical importance of PET for each disease state, integrating all the perspectives of a multi-specialty patient care team.